Case

Maxxlite-Lightweight Design and Compliance Guarantee for European Market Expansion

Case 03/30/2025 31

Maxxlite Bicycle Accessory Solutions: Lightweight Design and Compliance Guarantee for European Market Expansion

In the European market, where e-bikes are rapidly gaining popularity, Maxxlite provides a complete accessory solution for Dutch customers, covering three core components**: aluminum handlebars, non-slip pedals, and special brake pads. In response to the strict local e-bike regulations, we have successfully reduced the overall weight of the accessory set by 15% through material optimization and structural design, which not only improves riding efficiency, but also ensures full compliance with the European Union’s EN15194 standard.

Differentiated services create brand value
Lightweight engineering: the use of aviation-grade 6061 aluminum alloy with bionic hollowing design significantly reduces the weight of the handlebar while ensuring strength.

• Regulatory compliance: Brake pads are specially added with ceramic components to meet the braking performance requirements in wet environments in the Netherlands.
• Value-added branding: Providing accurate logo laser engraving service, helping customers to increase the end price of their products by 20%.

The customer’s supply chain director especially appreciated our one-stop service model: “It only takes 2 weeks from technical consultation to sample confirmation, which saves 30% of communication cost compared with the original decentralized purchasing method. What’s even more rare is that any after-sales issues can be responded to within 24 hours.”

This set of accessories is now used in bulk on the customer’s flagship e-bike, with an annual procurement volume of more than 80,000 sets.Maxxlite continues to provide partners with geographically-specific solutions by leveraging its regulatory foresight capabilities and rapid iteration advantages. In the future, we will deepen our cooperation with testing organizations and lay out the upcoming new EPAC regulations in advance, so as to help our customers always maintain the leading edge of compliance.

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