Case

Maxxlite conquers the European market with German standards

Case 03/30/2025 26

When a high-end German bicycle brand sought an Asian supply chain partner, Maxxlite won the opportunity with stunning precision manufacturing capabilities. We provided a titanium flywheel and X-series chain combo that not only met our customer’s near-demanding drivetrain requirements, but also redefined their perception of Asian manufacturing quality.

Precision Manufacturing Sets Industry Benchmark

The titanium flywheel is made by 5-axis CNC machining center, and the precision of tooth shape is controlled within 0.1mm, which is far more than the common industry standard of 0.3mm.

Each piece of flywheel has gone through three independent inspections to ensure perfect meshing during high-speed shifting.

The X series chain has passed ISO 9001 quality management system certification, and adopts special heat treatment technology, which increases the service life by 40%.

From trial order to strategic cooperation
The customer initially placed a trial order for only 500 sets, but found that during actual testing:
✓ The wear of flywheel after 5000 kilometers test is only 60% of that of European brands.
✓ The corrosion resistance of the chain in humid environment exceeds expectations
✓ The smoothness of variable speed was unanimously praised by professional team technicians.

These excellent performances directly led to a 200% increase in the repurchase rate, and Maxxlite became the only drivetrain supplier of the brand in Asia. The average monthly order has already exceeded 3,000 units for the brand’s top-of-the-line road bike series.

“We originally had reservations about Asian suppliers,” admits the customer’s purchasing director, ”but Maxxlite has changed our opinion. Their flywheel durability surpasses even the local European brands we’ve worked with, and their response time from order to delivery is two weeks faster than European suppliers.”

Behind this is Maxxlite’s specialized technical team and strict quality control:

• Dedicated project managers to ensure accurate delivery of requirements
• An independent quality traceability system is in place for every batch.
• A 15% contingency capacity is set aside for emergency orders.

Looking ahead, we are working with our customers to develop a new generation of ultra-lightweight flywheel systems, with the goal of reducing weight by 20% while maintaining the current strength standards. maxxlite will continue to help more high-end bicycle brands to improve the competitiveness of their products with German standard precision manufacturing.

Translated with www.DeepL.com/Translator (free version)